Audit your brand?!?!?
Okay, so I suppose this is something that I knew would be coming my way when I signed up for this. I knew it and went ahead and did it anyway. So, like in everything else, I’ll f’ing do it anyway.
I haven’t quite yet used this blog as a “springboard for other projects.” Well, no, I suppose I have actually. I’ve written fiction pieces for the blog, but I haven’t really linked up the paid (non-fiction) pieces. I haven’t come out of my shell yet.
And besides, I’m not really promoting anything. (Though, I know there are some you going NOOOOOOOOO!!!!! YOU ARE A BRAND!!!!)
To which I will say…nothing. I’ll say nothing, and I’ll shudder.
Saying that I have a brand seems so…not me. What you see it what you get.
My husband and I binged the last four episodes of Jessica Jones the other day (Brilliant series. Brutal. Groundbreaking. I will never ever watch it again.) Jessica never hid who she was…nor did she advertise who she was or is. I suspect that she’s not the type of person to advertise other than the phone book.
Where am I going? I’m not comfortable with “branding.”
That being said, for the assignment, I need to “audit my brand,” from the header image, background color, widgets, etc. A strong brand, the assignment says
creates an emotinal connection with readers.
Okay, I get that. I really do. Forgive me though if I come across as cranky. I probably am. If you haven’t noticed, I like changing up the layout from time to time. As I’ve said before this is my journal, online. And as I finish a paper journal, I pick up a new journal that is different from my previous journal. Hence, the design changes.
Is it part of good content? I suppose. My brand is my words; unvarnished and generally from the heart. I don’t know what else I can do with it. I’m not selling anything, just presenting a different point of view. That’s all.
Hmm, so let’s take a look at the checklist, shall we?
Here’s a checklist to get you going:
- Does my theme match my blog’s intent? What about my font and color choices?
- What are my title and tagline saying? What about my post titles? My About page? My username and nickname?
- Do the titles of my widgets contribute to my brand?
- Do I have a consistent visual identity? Am I choosing images that support my brand, both in posts/pages and widgets?
- Are there elements that are counter to my brand? Why have I included them? What role do they play?
- Does all this carry through in the other places my blog has a presence — Facebook, Tumblr, Twitter, Pinterest, Instagram, or forums/sites where I’m active?
Pro tip: head to the Commons to pair up with another blogger so you can audit one another’s sites — nothing is better for finding inconsistencies and improvements than a fresh pair of eyes!
I like my theme. It seems clean and isn’t fussy. It makes it easier to read…so I’ve read. I generally prefer white script on a dark background. It’s easier on my eyes.
I also like my tagline: “Wait, wait, I’m not finished.” It makes me smile and is indicative of what I’m thinking before I hit publish. (By the way, if I don’t force myself to hit publish, I never would.) I suppose I could work on my post titles.
I try only to use images that I took. That doesn’t work out most of the time. I don’t usually use other pictures. I will sometimes. Again, it’s neither here nor there.
Okay, let’s just get one thing straight here. I sincerely do not want to set up a facebook page for the blog. My twitter is linked to the blog, and if I really, really wanted to, I suppose I could link up my Pinterest and Instagram. I did have my Instagram stream for a while here, but then I saw my face staring at me, and it sorta wigged me out.
(Hey, on a side note, I suppose I am willing to pair up with another blogger to audit your brand. No big deal though if it doesn’t happen. I’m busy enough as is.)
I already updated my header page. That’s all I’m willing to do right now.
Okay, okay, okay. I’ll take a look at re-customizing the blog.
There are you happy?